Marketing Brief Essentials Many of us are guilty of making the mistake of writing briefs that are too long, too unclear, or too vague to be understood. Shocking poll results from a white paper by the Association of National Advertisers show that there is a huge discrepancy between how clients and agencies rate…

What is the first thing that catches your eye when you launch an e-commerce site? . . . If “product images” is what comes to mind, congratulations, you know exactly what fellow online shoppers expect of their shopping experience on the Internet. Not convinced? Here are more statistics that indicate…

A Step-by-Step Guide to The Creative Process of Branding: Part 4 Now that we have gone through the fundamentals of branding — from fonts, logos to colors — now it is on to the next step, how it all comes together for the packaging of the product — one of the key physical touchpoints for brands today. In a world where…

A Step-by-Step Guide to The Creative Process of Branding: Part 3 As we explored briefly in our introductory article on Branding, every successful brand has a strong brand identity — tangible visual and experiential cues that are consistent across every touchpoint. This is essential for customers to differentiate your brand from the masses. You may think, “That does not sound too…

A Step-by-Step Guide to The Creative Process of Branding: Part 2 When you think of logos, what are some of the memorable ones that come to mind? Take a look at these iconic logos, even without the names of the company, you would not have much trouble figuring which companies these logos belong to right? This tells us that a well-designed…

A Step-by-Step Guide to The Creative Process of Branding: Part 1 Looking for a long-term strategy to help your small business or brand stand out from the saturated competition online and offline? Branding is the answer. Branding in the Hyper-Connected World Today In our first part of our “Branding” series, we addressed the shift from old-school branding to what is now essential in the new hyper-connected society…

What Has Changed? And What Does It Mean For Businesses like Yours? The worldwide proliferation of the Internet in the early 1990’s set about a chain of unprecedented events that altered the way consumers shop. Here are some statistics that show the significance of that change: Estimated total number of digital shoppers by 2020: 2.05 …