What is the first thing that catches your eye when you launch an e-commerce site?

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If “product images” is what comes to mind, congratulations, you know exactly what fellow online shoppers expect of their shopping experience on the Internet.

Not convinced? Here are more statistics that indicate that is the case:


A Step-by-Step Guide to The Creative Process of Branding: Part 4

Now that we have gone through the fundamentals of branding — from fonts, logos to colors — now it is on to the next step, how it all comes together for the packaging of the product — one of the key physical touchpoints for brands today.

In a world where e-Commerce has become part and parcel of everyday purchases, capturing a market of more than 1.92 billion customers worldwide, brands are changing the way they packaging their products — and so should you!

With the shift from brick-and-mortar stores to online shopping, brands are increasingly re-evaluating the customer journey and…


A Step-by-Step Guide to The Creative Process of Branding: Part 3

As we explored briefly in our introductory article on Branding, every successful brand has a strong brand identity — tangible visual and experiential cues that are consistent across every touchpoint. This is essential for customers to differentiate your brand from the masses.

You may think, “That does not sound too difficult?”Even so, we often see many brands that have inconsistencies in the most fundamental visual cue of all — colors.

Given how core colors are to brand identity, you must be wondering how can so many companies make this simple mistake?

To better explain this phenomenon, we will first have…


A Step-by-Step Guide to The Creative Process of Branding: Part 2

When you think of logos, what are some of the memorable ones that come to mind?

Take a look at these iconic logos, even without the names of the company, you would not have much trouble figuring which companies these logos belong to right?

This tells us that a well-designed and memorable logo is almost synonymous with the brand. Beyond an image that represents your business on promotional collaterals, uniforms, merchandising, and more, a good logo can also convey the brand personality, the essence of the business, and what it stands for.

To help you along with the design of…


A Step-by-Step Guide to The Creative Process of Branding: Part 1

Looking for a long-term strategy to help your small business or brand stand out from the saturated competition online and offline?
Branding is the answer.

Branding in the Hyper-Connected World Today

In our first part of our “Branding” series, we addressed the shift from old-school branding to what is now essential in the new hyper-connected society today. See article

Also, for those interested to embark on a branding project, we introduced a simple exercise on how to create your very own brand statement to kick off the process!

Next Step: Creating Your Brand Identity — Starting with the Logo (& Font)

Once you have your brand statement in place, the creative process of developing your brand identity is the…


What Has Changed? And What Does It Mean For Businesses like Yours?

The worldwide proliferation of the Internet in the early 1990’s set about a chain of unprecedented events that altered the way consumers shop. Here are some statistics that show the significance of that change:

  • Estimated total number of digital shoppers by 2020: 2.05 billion (that is more than 25% of the world’s entire population mind you!)
  • Estimated e-commerce sales worldwide by 2021: 17.5% of retail sales worldwide — the shift from traditional brick and mortar shops to online e-commerce is a trajectory that cannot be stopped!
  • 81 percent of consumers conduct online research before making a purchase online — which…

Sergio Laskin

Branding and Identity, Art & Creative direction, Illustrations, web design direction

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